I was tasked with creating a new brand for a startup CBD company. After meeting with the stakeholders and hearing their vision, we went through a series of exercises for the new company’s name and branding before coming up with Frontier Jackson. I created the name and illustration while my designers worked on the logo and then packaging for the products. We then built an online store for the new brand to start selling their products. Along with ongoing new product design, we shoot the products in our studio and are developing more content and video projects for the brand as well.