Illustration by Ryan Kholousi

I wrote another post for the B² Interactive blog, this time about a subject that is near and dear to my heart: creativity. Most people in any organization feel like they cannot possibly be creative or contribute to a creative project in a meaningful way. I’m here to tell you that it’s simply not true. If you’re a manager or in marketing, be sure to give it a read. Here’s an excerpt:

Let’s take a trip down memory lane. You might not remember, but you used to love to draw. Every kid drew. They drew constantly. Art class was everyone’s favorite class. Right up until that jerk Tommy colored the sky meeting the grass in his picture. You recognized his brilliance immediately. The teacher applauded his observational skill. Fed up with your own drawing (and let’s be honest, Tommy’s stupid face), you quit. Art wasn’t so magic anymore.

This plays out across classrooms the world over. Each new leap in skill drops more children out of art. Creativity becomes a dirty word. Something out of reach. Unattainable.

It’s garbage.

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