The Zen of Web Typography
I wrote another blog post for B2 Interactive concerning web typography and embracing the nature of the web versus forcing your content to look like your print pieces.
You fiddle. You fudge. You make soft breaks in text to avoid orphans. You justify large blocks for better reading. And then you look at your post on your phone. It looks horrible. How? Why?! It looks great on your laptop!
You start wrapping text in header tags to draw emphasis. Then you start trying to use inline CSS to fix it. It’s like putting out the fire with gasoline. Your SEO starts taking a dip. Your entire site layout is now breaking on mobile and desktop. What are you going to do?
Embrace the Zen of the Web.